Volvo Trucks continues its series of creative commercials with a new ad featuring Belgian martial artist and movie star Jean-Claude van Damme. Called “The Epic Split”, the commercial has Van Damme perform one of his world-famous splits between two Volvo FM trucks , as they are driven in reverse!
Just like in the previous hamster commercial , the new ad promotes the new Volvo Dynamic Steering system. According to Volvo Trucks, the stunt is a world first and it couldn’t have been done without the precision and stability of the new steering system.
“The stability and control are so good that you can reverse a truck over a long distance with very high precision, which is exactly what we've had to do in this film. It had to be perfect - right down to the last centimetre," said Jan-Inge Svensson, the engineer behind the development of the system's software at Volvo Trucks .
And indeed it was, as you can see in the spectacular video posted below.
By Dan Mihalascu
