At a press conference at Nissan's Yokohama plant on Monday, the Japanese carmaker announced that the re-born Datsun brand is set to return to South Africa, with the first passenger car to be launched onto the market at the end of 2014.
The announcement follows a global decision in 2010 to re-introduce the Datsun brand as part of the Japanese company's "Nissan Power 88" mid-term plan, which calls for an 8 percent global market share and 8 percent operating profit by fiscal year 2016.
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